Cradle 2 Cradle, The new paint innovation!

http://www.duurzaamheid.nl/cradletocradle/

Good news for all Dutch and Belgian people keen to contribute to a sustainable world: a Dutch edition of 'Cradle To Cradle - Remaking the Way We Make Things', the trailblazing book by Michael Braungart and William McDonough, has just been published as 'Cradle to Cradle – Afval = voedsel' [Cradle to Cradle – Waste = food].

The Netherlands and Belgium can now put Braungart and McDonough’s ideas into practice: adopting an entirely new premise for the design and development of products and buildings based on safe and fully reusable raw materials. Waste thus becomes food in an endless loop.

Source: http://www.schildersblad.nl/Compleet-artikel/17788/221063/Experimenten-met-C2C-verf-in-pilots.html

Heroes of the planet


Michael Braungart and William McDonough have deservedly been designated ‘heroes of the planet’. They have developed a revolutionary vision of sustainable design, production and reuse. But Cradle to Cradle is more than that; it is a new economic model and business concept. Cradle to Cradle challenges decision-makers, industry, politicians, innovators and ‘cultural creatives’ to put an end to the depletion and pollution of our planet.
Visionaries

Michael Braungart and William McDonough are visionaries who, by their concrete, very workable concepts, also demonstrate that they have both feet firmly on the ground. Their Cradle to Cradle philosophy could pave the way for the next industrial revolution.
William McDonough is an architect and the founder of the firm of architects William McDonough + Partners, Architecture and Community Design, in Charlottesville, Virginia (US). Between 1994 and 1999 he was dean of the faculty of architecture at the University of Virginia. In 1999 Time magazine hailed him as a ‘hero of the planet' and declared that ‘his utopianism is grounded in a unified philosophy that - in demonstrable and practical ways - is changing the design of the world.' In 1996 he was awarded the Presidential Award for Sustainable Development, the highest environmental honour awarded by the US.
Michael Braungart is a chemist and the founder of EPEA (Environmental Protection Encouragement Agency) in Hamburg. Before that he headed the Chemistry Section at Greenpeace. Since 1984 he has been delivering lectures at universities, businesses and institutions all over the world on crucial new concepts for ecological chemistry and the management of flows of materials. Braungart has received a number of honourable mentions, prizes and fellowships from Heinz Endowment, the W. Alton Jones Foundation and other organisations.

MBDC

In 1995 the authors set up McDonough Braungart Design Chemistry, a company that develops products and systems to help their clients to implement their unique Cradle to Cradle protocol for sustainable design. Their clients include the Ford Motor Company, Nike, Herman Miller, Procter & Gamble, General Electric, BASF, DesignTex, Pendleton, Triumph International, Volvo and the city of Chicago. The MBDC website can be found at http://www.mbdc.com./